PRIVACY POLICY

Last update: December 01, 2023

This Privacy Policy outlines our guidelines regarding the gathering, utilization, and revelation of information related to your utilization of our services. This includes services provided through our websites, communications (such as emails, phone calls, and texts), and mobile applications (referred to collectively as the "Service"). Your use of the Service implies your agreement to our gathering, utilization, and disclosure of information as expounded in this Privacy Policy. To enhance convenience, we may translate this Privacy Policy into various languages. As we extend our services to users in numerous countries and regions with varying laws and customs, this statement offers a broad overview of our privacy practices.

Data Gathered and Handled

We may gather, transmit, and retain information pertaining to your utilization of the Service, encompassing any data you dispatch to or through the Service. This information is utilized to facilitate the Service's functionality, meet your requests, enhance the quality of the Service, conduct research and analysis related to the Service, personalize your experience, monitor Service usage, offer feedback to third-party businesses listed on the Service, display pertinent advertising, promote the Service, provide customer support, communicate with you, back up our systems, enable disaster recovery, bolster the security of the Service, and comply with legal obligations. Even in instances where we do not retain such information, it still needs to be initially transmitted to our servers and stored for a sufficient duration to facilitate processing.

Public Content

Your contributions to the Service are intended for public consumption and, as such, are accessible by the public. This includes photos, ratings, reviews, tips, lists, bookmarks and collections, compliments, Ask the Community posts, and edits to business page information. You have the option to limit the public visibility of some of these activities through your account settings.

Contacts

You have the option to extend invitations to others to join or become your friend on Wheree by furnishing us with their contact details or authorizing us to retrieve contacts from your computer, mobile device, or third-party sites to select individuals you wish to invite. If you grant us access to your contacts, we will transmit information about your contacts to our servers for the necessary duration to process your invitations or friend requests.

Different Devices

Access to the Service may occur through various devices (e.g., mobile phones, personal computers, or other internet-connected devices) and platforms. Information collected and stored through these different access points may be correlated and merged. Contributions made through one Wheree platform are generally visible and accessible across all other Wheree platforms.

Account Information

Upon creating a Yelp account, we retain and utilize the information furnished during the account creation process, such as the first and last name, email address, zip code, physical address, and any additional details provided during account creation. The first name and last initial, along with any photo or content submitted during the account creation, may be publicly displayed as part of your account profile. Preferences provided are also stored and utilized to personalize your user experience, including dining and activity preferences. Certain account information can be modified later through account settings. If you suspect the creation of an unauthorized account using your personal information, you can request removal by flagging it.

Professional Details

If you are a representative of a business listed on Wheree, we may gather and exhibit information pertaining to your business endeavors. This could include a business name that may include your personal name or a publicly accessible business address that doubles as a home address. Additionally, we will collect and showcase details about your professional background that you opt to disclose to us through the Service. This may encompass information about your professional licenses or certifications, as well as your professional history or areas of expertise.

Confidential Personal Details

While utilizing the Service, you have the option to permit Wheree to compile and retain confidential personal information about you, such as your exact location. You may also opt to share other confidential personal details via the content you post on Wheree, such as when writing a review, sending a direct message, or otherwise providing information on Wheree. It is possible to restrict or disallow our collection, utilization, or sharing of location data by adjusting the settings for our applications in the privacy settings of iOS or Android. Furthermore, you can eliminate content containing confidential personal information through your account settings.

Transactions

When you initiate a transaction via the Service, such as making a reservation, joining a waitlist, scheduling an appointment, or completing a purchase, we will gather and retain the information you provide related to your transaction. This includes your name, phone number, address, email, and payment details, along with any additional information you provide concerning the transaction or request. This information is collected to process your transaction, send transaction-related communications, and facilitate future transactions. Aggregated or anonymized data from these transactions may be used for analytics purposes and to enhance Wheree's services. Such information may be shared with third parties, and third parties may reciprocally share such data with us for similar purposes. Industry-standard encryption technology is applied when you submit credit card numbers and sensitive payment information.

Communication

When you register for an account or utilize specific features, you are indicating your preference to receive messages from other users, businesses, and Wheree. Some of your messaging preferences can be managed through your account settings, but please note that certain administrative, transactional, or legal messages from Wheree cannot be opted out of. Additionally, information provided through communications with us, whether through phone calls, letters, emails, or other electronic messages, or in-person interactions, may be stored. Any communications with you, including phone calls, may be monitored and recorded for quality assurance. If you represent a business listed on Wheree or use a phone number associated with such a business, we may contact you, including by phone or email, using the contact information provided, publicly available, or on record for your business.

Activity

Details about your Service usage, such as search activity, viewed pages, visit dates and times, businesses contacted via our mobile applications, and transactions or reservations made through the Service, are stored. Additionally, information provided by your computer or mobile device during Service use, such as browser type, device type, browser language, IP address, WiFi details (including SSID), mobile carrier, phone number, unique device identifier, advertising identifier, location (including geolocation, beacon-based location, and GPS location), and URLs and mobile applications requested and referred, are stored. If our mobile applications are enabled to access location information while in use, including background use, your location is received and stored. You may have the option to restrict or deny our use of specific data through your device or browser settings, such as limiting or disallowing our collection, use, or sharing of location data or mobile advertising identifiers by adjusting the settings in iOS or Android privacy settings.

Cookies Information

We aim to make accessing our Services as convenient, effective, and beneficial for you as possible. In order to achieve this goal, we employ cookies and similar technologies to enhance your user experience, improve website security, and present relevant advertisements.

Processes

Cookies, which are small text files, are automatically placed on your Device when you visit nearly any website. These files are stored by your internet browser and contain basic information about your online activities. Whenever you revisit a website, your browser sends the information stored in these cookies back to the site, enabling it to recognize your Device and enhance your experience by offering personalized content, among other things.

Additionally, cookies and tracking technologies are utilized to remember your login details, eliminating the need for repetitive entry when using our Services, and to better understand your preferences. Cookies may transmit information about you and your use of the Service, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have interacted with, and the date and time of your use. Cookies may be persistent or stored only during an individual session.

Securing Authentication and Compliance

To empower you with control over your preferences, we provide a Cookie Consent Tool. This tool allows you to adjust and customize your cookie settings. Access the Cookie Consent Tool by clicking the “Cookie consent” link at the bottom of each page and modify your preferences through our cookie banner. Moreover, you can manage cookies through your internet browser settings. You retain the right to withdraw your consent to cookies at any time by clicking on the “Cookie consent” link, adjusting your preferences, and saving the changes. In your internet browser settings, you can specify which cookies to accept and reject.

We authorize third parties to gather and utilize information acquired during your browsing activities to deliver tailored advertisements to you. These parties are detailed in our Cookie Consent Tool, where their information and links to their privacy notices are provided. These third parties may use the online identification code to link to demographic or interest-based information that you have shared in your interactions with them.

Advertising

Most advertising networks offer you a way to opt out of advertising cookies. If you decline certain cookies, your access to some functionality and areas of our Services might be degraded or restricted.

Our use of any information we collect through cookies is subject to this Statement, which is linked on every page of our website.

Third Parties

Advertisers

Third parties, particularly advertisers, may receive non-identifiable, de-identified, or aggregated information related to users as part of advertising programs and data analytics. Additionally, certain information is shared with businesses on Wheree, whether or not they are advertisers, based on specified criteria.

Content and Data Partners

Third-party partners are permitted to utilize and showcase public content available on the Service, including photos and reviews. This enables the broader distribution and display of user-generated content.

Acquired Data

Wheree has the capability to obtain information from third parties that helps identify and contact representatives of local businesses. This acquired data may be combined with other user information for various purposes, as outlined in the Privacy Policy.

Anonymous or Aggregated Data

Wheree shares user information in aggregate form with businesses listed on the platform and content distributors. This involves disclosing statistics, such as ad exposure and business visits, in an anonymized manner, respecting user privacy.

Business Transfers

In scenarios involving business transfers, Wheree shares information with parent companies, subsidiaries, and entities under common control. Importantly, the acquiring company is bound to honor the same Privacy Policy, ensuring consistency in data protection practices.

Navigating External Websites through the Service

Wheree's Service may include links to third-party-controlled websites, resembling business URLs. It's imperative to clarify that personal information is not shared with these external entities. Wheree disclaims responsibility for the privacy practices of these third-party sites, ensuring user awareness and autonomy when navigating external links.

Inquiries and Legal Revelations

In circumstances warranting investigation or disclosure, Wheree acts with transparency and responsibility. Information may be disclosed in compliance with legal processes, such as search warrants or subpoenas, to prevent or investigate potential wrongdoing associated with the Service. Additionally, disclosures may occur to safeguard Yelp's rights, reputation, property, or those of users and affiliates. Content-related complaints flagged by users are shared with contributors, facilitating a responsive exchange.

Businesses on Wheree

We acknowledge the sharing of user information with businesses on Wheree, encompassing details such as city, age, gender, device type, and service usage patterns. Users retain control over shared information through adjustable account settings. It's important to note that businesses have visibility into public activities and posts, and may receive transaction-related information, irrespective of user settings. Moreover, phone call details may be shared with businesses, mimicking direct calls, including date, time, and phone number. Users have potential control over phone number sharing via phone settings or service provider preferences.

Wheree's Role as a Service Provider

In its capacity as a service provider, Wheree collects, receives, and processes specific information on behalf of businesses. For example, when you make a restaurant reservation or join a waitlist through Wheree, information such as your phone number, email address, and reservation details are collected on behalf of the business and shared with them. Wheree refrains from sharing information collected or received outside of its role as a service provider with the business or other third parties, unless disclosed otherwise in this Privacy Policy or at your direction. Third parties may also share information about you with Wheree to facilitate the provision of services. For example, Wheree may receive information for targeting advertising, measuring ad performance, or linking to restaurant loyalty programs or point-of-sale systems. The collection, use, and disclosure of your information by third parties are subject to the respective third party's privacy policy and relevant terms.

Wheree's Service Providers

We depend on external service providers to offer support and deliver various services associated with your use of the Service. These services encompass food delivery, communications, hosting, security, fraud prevention, technical and customer support, tracking and reporting usage, quality assurance testing, payment processing, marketing, and other functions. Information about you is shared with these third-party providers to enable them to carry out their services or fulfill your requests. For instance, advertising identifiers like IDFA, GAID, or a cryptographic hash of your email address may be shared with providers assisting in Wheree's advertising programs. Wheree shares personal information with service providers under the condition that it adheres to obligations outlined in the Privacy Policy, ensuring that personal information is utilized solely on Wheree's behalf and in accordance with provided instructions. Access to some of this information can potentially be limited through mobile device settings or the Service's settings, as explained in Section 2. Third-party service providers of Wheree may reciprocally share information obtained from or about you during the provision of their services or completion of your requests.

Interaction With Platforms

When you register for or log in to Wheree using a third-party platform such as Facebook, Google, or by linking your Wheree account with platforms like Facebook, LinkedIn, or Twitter, we may obtain information from these external platforms about you. If you contribute content to a third-party platform through Wheree, that platform will also receive the content, visible to those with access to it on that specific third-party platform. Some of our web pages utilize framing techniques to present content from third-party platforms, maintaining the Service's appearance. In such instances, please be aware that the information you provide may be directly transmitted to the identified third party. Should you interact with businesses through Wheree, they will receive any information you opt to share, such as contact details through quote requests, direct messages, or your phone number if you choose to call them. Wheree may share information with third parties when you instruct Wheree to do so through the Service.

Managing Your Personal Data

Including personal information in publicly posted content may allow other users to identify you or associate you with your account. To mitigate the risk of personal identification, you can use the Service pseudonymously, although this choice may impact the credibility of your contributions. Wheree users can utilize the Find Friends feature to locate each other based on names or email addresses (visibility for this feature can be limited in your account settings). It's essential to be aware that the privacy of messages sent or received using the Service is contingent on both you and the recipient(s) keeping them private. For instance, a message sent to another user may be publicly posted by that user. We retain the right to access, review, and disclose such messages in connection with investigations related to Service use and our efforts to enhance the Service.

Information on Children

Our Services are not designed for children, defined as:
(i) individuals aged 13 or below, or the age of privacy consent in your jurisdiction
(ii) when processing data based on a contract, the age of legal capacity to enter into an agreement.

We will only gather or handle information related to children under specific circumstances. It may be necessary to collect personal information concerning children for our Service, particularly if it is essential for a travel-related reservation. Such information will only be collected with the explicit consent of a parent or guardian. If we discover that we have processed a child's personal information without valid parental or guardian consent, we will promptly delete the data.

Information Security

To safeguard your information, we have established suitable administrative, technical, and physical security protocols. Access to personal information is restricted to authorized personnel solely for permitted business functions. When transmitting information between systems, including yours and ours, and those of parties with whom we share information, we employ encryption. Additionally, we utilize firewalls and intrusion detection systems to prevent unauthorized access. While we implement these security measures, it is important to note that we cannot ensure absolute security against unauthorized entry or use, hardware or software failure, or unforeseen circumstances beyond our control.

Deletion and Retention

We will preserve copies of your information for the duration of your account's existence or as deemed necessary for the purposes outlined in this Statement, unless extended retention is mandated by applicable law. Furthermore, we may keep your information for the duration necessary to establish, exercise, or defend legal rights. Residual copies of your personal information may also be maintained in our backup systems. It is important to note that businesses cannot eliminate their business pages, ratings, or reviews by closing their accounts. Wheree retains information for as long as reasonably necessary based on the purposes for which it was collected, or as otherwise allowed or mandated by law.

Changes to This Privacy Policy

This Privacy Policy may undergo periodic modifications. The latest version will dictate how we collect, use, and disclose information about you and can be found here. In the event of substantial alterations to this Privacy Policy, we will notify you through email and/or by posting a notice on the Service before or on the effective date of the changes. By persisting in accessing or utilizing the Service after the effective date of these changes, you acknowledge acceptance of the revised Privacy Policy.

Contact Information

Should you have a data privacy request, such as accessing or deleting your data, kindly visit our dedicated privacy portal. For any general inquiries regarding data privacy or questions about our Privacy and Cookies Statement, please feel free to contact our privacy team at [email protected].